Vol. 7 No. 1 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (November 2024 - Desember 2024)

Perlindungan Hukum Merek Terkenal Terhadap Tindakan Pemboncengan Reputasi di Indonesia: Studi Yuridis

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Laurene Patricia
Universitas Tarumanagara, Jakarta, Indonesia
Wilma Silalahi
Universitas Tarumanagara, Jakarta, Indonesia

Published

Nov 21, 2024

DOI

https://doi.org/10.38035/rrj.v7i1.1224

Abstract

Although laws regulating trademark protection exist, dynamic business practices often create legal risks, particularly in cases of passing off well-known trademark. This practice involves third parties unlawfully exploiting the image of a brand without permission, potentially infringing on the owner's exclusive rights and misleading consumers with counterfeit products. Consequently, the reputation of a brand built over many years can become tarnished, leading to financial and reputational losses for the owner. This research aims to analyze the legal protection mechanisms against passing off well-known trademark in Indonesia. The methodology employed is normative legal research with a legislative approach, utilizing primary data from regulations and secondary data from legal literature. Through qualitative analysis, this study provides an understanding of how laws are interpreted and applied, as well as identifying the strengths and weaknesses of existing regulations in protecting well-known trademark from passing off.

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How to Cite
Patricia, L. and Silalahi, W. (2024) “Perlindungan Hukum Merek Terkenal Terhadap Tindakan Pemboncengan Reputasi di Indonesia: Studi Yuridis ”, Ranah Research : Journal of Multidisciplinary Research and Development, 7(1), pp. 105-110. doi: 10.38035/rrj.v7i1.1224.

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