Pengaruh Vlogger Terhadap Ketertarikan Wisatawan Indonesia Untuk Mengunjungi Wisata Di Daerah Istimewa Yogyakarta
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Published
Dec 27, 2024
Abstract
Daerah Istimewa Yogyakarta (DIY) saat ini menjadi salah satu destinasi yang banyak dikunjungi oleh wisatawan lokal ataupun wisatawan asing. Hal menarik dari destinasi wisata di DIY salah satunya adalah budaya, Kabupaten Bantul menjadi salah satu kabupaten yang memiliki banyak destinasi wisata. Potensi wsita yang ada seperti monument budaya, gua sejarah, dan kerajaan. Penelitian ini bertujuan untuk mengetahui apakah vlogger melalui YouTube channels dapat menarik wisatawan untuk mengunjungi destinasi di DIY. Motede penelitian yang dilakukan adalah menggunakan metode kuantitatif dengan menyebarkan kuesioner melalui Google Form. Hasil dari penelitian ini yaitu vlogger dapat memberi dampak yang signifikan kepada wisatawan untuk mengunjungi destinasi yang ada di DIY, serta memberi informasi destinasi wisata.
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How to Cite
Aprilia, A., Widjaja, F. N. and Megawati, V. (2024) “Pengaruh Vlogger Terhadap Ketertarikan Wisatawan Indonesia Untuk Mengunjungi Wisata Di Daerah Istimewa Yogyakarta”, Ranah Research : Journal of Multidisciplinary Research and Development, 7(2), pp. 1034-1041. doi: 10.38035/rrj.v7i2.1283.
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Cheung, R. (2014). The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities. Global Economic Review, 43(1), 42–57. https://doi.org/10.1080/1226508X.2014.884048
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Meidatuzzahra, D. (2019). PENERAPAN ACCIDENTAL SAMPLING UNTUK MENGETAHUI PREVALENSI AKSEPTOR KONTRASEPSI SUNTIKAN TERHADAP SIKLUS MENSTRUASI (Studi Kasus: Pukesmas Jembatan Kembar Kabupaten Lombok Barat) Diah. 13(1).
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Paludi, S. (2022). Setahun Pandemi Covid-19 Dan Dampaknya Terhadap Industri Pariwisata Indonesia. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 19(01), 49–60. https://doi.org/10.25134/equi.v19i01.4337
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Yu, Y. W., & Natalia, Y. (2013). The effect of user generated video reviews on consumer purchase intention. Proceedings - 7th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2013, 796–800. https://doi.org/10.1109/IMIS.2013.143
Yuliantoharinugroho, Subandi, Rofik, M., & Fadilah, K. (2023). Pengaruh Broadcasting Youtube Terhadap Minat Wisatawan Berkunjung di Pantai Parangtritis Bantul DIY. Jurnal Ilmiah Manajemen Dan Bisnis (JIMBI), 4(2), 183–190. https://doi.org/10.31289/jimbi.v4i2.2720
Ajzen, I. (2020). Attitude Structure and Behavior. Attitude Structure and Function, January 1989, 255–288. https://doi.org/10.4324/9781315801780-15
Anggarini, D. T. (2021). UPAYA PEMULIHAN INDUSTRI PARIWISATA DALAM SITUASI PANDEMI COVID -19. 8(1), 22–31.
Anggraini, R., & Lupita, N. (2021). Pengaruh EWOM, Travel Motivation dan Destination Attractiveness terhadap Visit Intention di Kota Batam. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(2), 793–803. https://doi.org/10.36778/jesya.v4i2.404
Arora, N., & Lata, S. (2020). YouTube channels influence on destination visit intentions: An empirical analysis on the base of information adoption model. Journal of Indian Business Research, 12(1), 23–42. https://doi.org/10.1108/JIBR-09-2019-0269
Baber, A., Thurasamy, R., Malik, M. I., Sadiq, B., Islam, S., & Sajjad, M. (2016). Online word-of-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan. Telematics and Informatics, 33(2), 388–400. https://doi.org/10.1016/j.tele.2015.09.004
Cheung, R. (2014). The Influence of Electronic Word-of-Mouth on Information Adoption in Online Customer Communities. Global Economic Review, 43(1), 42–57. https://doi.org/10.1080/1226508X.2014.884048
Filieri, R., & McLeay, F. (2014). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44–57. https://doi.org/10.1177/0047287513481274
Firfiray, D. B., Irving, A., & Moss, J. R. (1990). ATTITUDE DETERMINANTS IN TOURISM DESTINATION CHOICE. Journal of the Chemical Society, Chemical Communications, 17(5), 377–378. https://doi.org/10.1039/C39900000377
Hair, J. F., Hult, G. T., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage.
Hair joseph f. Jr., William C. Black, & Barry J. Babin Rolph E. (2014). Multivariate Data Analysis. In International Journal of Multivariate Data Analysis (Vol. 1, Issue 2).
Itsnaini, F. M., & Tashandra, N. (2023). Deretan Capaian Positif Pariwisata Sepanjang 2023, Penerbangan hingga Akomodasi. https://travel.kompas.com/read/2023/12/15/091000427/deretan-capaian-positif-pariwisata-sepanjang-2023-penerbangan-hingga
Jalilvand, M. R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research, 22(5), 591–612. https://doi.org/10.1108/10662241211271563
Kim, K., Cheong, Y., & Kim, H. (2017). User-generated product reviews on the internet: The drivers and outcomes of the perceived usefulness of product reviews. International Journal of Advertising, 36(2), 227–245. https://doi.org/10.1080/02650487.2015.1096100
Lee, K. (2018). TRACE : Tennessee Research and Creative Exchange The Influence of Beauty-Related YouTube content on Consumers ’ Purchase Intention.
Meidatuzzahra, D. (2019). PENERAPAN ACCIDENTAL SAMPLING UNTUK MENGETAHUI PREVALENSI AKSEPTOR KONTRASEPSI SUNTIKAN TERHADAP SIKLUS MENSTRUASI (Studi Kasus: Pukesmas Jembatan Kembar Kabupaten Lombok Barat) Diah. 13(1).
Nidhi Sharma, Khatri, D. B., & Khan, D. S. A. (2023). Do e-WOM Persuade Travelers Destination Visit Intentions? An investigation on how Travelers Adopt the Information from the Social Media Channels. Journal of Content, Community and Communication, 17(9), 147–161. https://doi.org/10.31620/JCCC.06.23/11
Paludi, S. (2022). Setahun Pandemi Covid-19 Dan Dampaknya Terhadap Industri Pariwisata Indonesia. Equilibrium: Jurnal Penelitian Pendidikan Dan Ekonomi, 19(01), 49–60. https://doi.org/10.25134/equi.v19i01.4337
Widiyastuti, D., Azmi, F. N., Adhitama, S. Y., Destiana, K., Dahlan, A. D., Syakbana, Z. P., Nur’aini, I., Anwar, M. S., Khairina, N. G., Nurhikmah, I., Anindita, L., & Almasari, H. (2023). Analisis Tingkat Perkembangan Destinasi Wisata Kabupaten Bantul, Daerah Istimewa Yogyakarta. COMPACT: Spatial Development Journal, 2(1), 65–78. https://doi.org/10.35718/compact.v2i1.851
Yu, Y. W., & Natalia, Y. (2013). The effect of user generated video reviews on consumer purchase intention. Proceedings - 7th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2013, 796–800. https://doi.org/10.1109/IMIS.2013.143
Yuliantoharinugroho, Subandi, Rofik, M., & Fadilah, K. (2023). Pengaruh Broadcasting Youtube Terhadap Minat Wisatawan Berkunjung di Pantai Parangtritis Bantul DIY. Jurnal Ilmiah Manajemen Dan Bisnis (JIMBI), 4(2), 183–190. https://doi.org/10.31289/jimbi.v4i2.2720