Determining Post-Merger Branding Strategy for Airport Companies in Indonesia (Case Study: PT Angkasa Pura Indonesia)
##plugins.themes.academic_pro.article.main##
Published
Jun 13, 2025
Abstract
The consolidation of companies in the aviation industry, such as PT Angkasa Pura Indonesia, is a strategic step to enhance operational efficiency, expand market share, and strengthen competitiveness. The integration of brand identity post-merger can create a strong image, increase customer loyalty, and ensure the continuity of the company's value. Adapting the new brand identity, improving services, and creating added value for customers are key to successful post-merger rebranding, which can elevate the company's reputation, customer loyalty, and competitive position in the market. This research provides valuable insights for company management in addressing branding dynamics in the era of global competition.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak Cipta :
Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:
- Hak cipta pada setiap artikel adalah milik penulis.
- Penulis mengakui bahwa Ranah Research : Journal of Multidisciplinary Research and Development berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
- Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Ranah Research.
How to Cite
Fauzan, B., Yelly, I., Arioputro, D. and Simarmata, J. (2025) “Determining Post-Merger Branding Strategy for Airport Companies in Indonesia (Case Study: PT Angkasa Pura Indonesia)”, Ranah Research : Journal of Multidisciplinary Research and Development, 7(5), pp. 3344-3351. doi: 10.38035/rrj.v7i5.1602.
References
Aaker, D. A., & Joachimsthaler, E. (2000). Brand leadership. Free Press.
Alamsyah, S., & Munthe, A. (2018). "The impact of organizational restructuring on public trust: A study of BUMN in the energy sector." Jurnal Administrasi Publik, 8(1), 45-60.
Balmer, J. M. T. (2011). "Corporate brand management imperatives: Custodianship, credibility, and calibration." Journal of Brand Management, 18(1), 3-10.
Bresciani, S., & Eppler, M. J. (2010). "Branding and brand management: The role of brand identity in strategic brand management." Journal of Brand Management, 17(7), 474-487.
Chi-Lok, A. Y., & Zhang, A. (2009). Effects of competition and policy changes on Chinese airport productivity: An empirical investigation.
Figueiredo, T., & Castro, R. (2019). Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport–RIOgaleão, Brazil. Journal of Air Transport Management.
Forsyth, P., Niemeier, H. M., & Wolf, H. (2016). Airport alliances and multi-airport companies: implications for airport competition.
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Gudmundsson, S. V., Merkert, R., & Redondi, R. (2020). Cost structure effects of horizontal airline mergers and acquisitions.
Gupta, R. (2015). Issues in Airport Infrastructure Development under Public-Private Partnership. International Journal of Business and Management.
Harris, L. C., & de Chernatony, L. (2001). "Corporate branding and brand architecture: The importance of the brand hierarchy." Brand Management, 8(1), 32-39.
Kapferer, J. N. (2012). "The new strategic brand management: Creating and sustaining brand equity long term." Kogan Page Publishers.
Kapferer, J. N. (2012). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.
Keller, K. L. (2001). "Building customer-based brand equity." Marketing Management, 10(2), 14-19.
Khosrowpour, M. (2021). "Post-merger branding strategies and their impact on customer satisfaction." International Journal of Marketing Studies, 13(1), 47-55.
Li, L., et al. (2020). "The impact of merger on customer loyalty: The case of Marriott and Starwood." Journal of Hospitality & Tourism Research, 44(7), 1041-1061.
Matzler, K., et al. (2020). "Creating value through brand management in post-merger scenarios." Journal of Business Strategy, 41(2), 3-11.
Mustika, R., et al. (2019). "The role of corporate identity in post-merger rebranding strategies." Journal of Indonesian Business Studies, 15(2), 99-112.
O'Connell, J. F., & Williams, J. (2017). "The impact of mergers on airline passenger traffic: An analysis of the American Airlines and US Airways merger." Transportation Research Part E: Logistics and Transportation Review, 101, 114-128.
Pappu, R., & Quester, P. G. (2016). "The impact of brand equity on brand performance: A study of the retail sector." Journal of Retailing and Consumer Services, 30, 102-109.
Perämäki, H. (2023). Motives and consequences of mergers and acquisitions in the airline industry.
Rachmawati, S., et al. (2020). "Challenges in integrating BUMN into a holding group: A case study in Indonesia." Jurnal Ekonomi dan Bisnis Indonesia, 25(2), 110-125.
Sharma, R. (2022). "Maslow's hierarchy and branding in post-merger companies." Journal of Consumer Behavior Studies, 16(4), 55-70.
Shiqi, C. (2024). Examining Airlines Merger Control in the Post-pandemic Context: The Case of Korean-Asiana Airlines Merger. US-China Law Review.
Widjaja, P. (2020). "Pengaruh Rebranding terhadap Kinerja Perusahaan Pasca Merger." Jurnal Ekonomi dan Bisnis Indonesia, 25(1), 98-113.
Zhang, A., Hanaoka, S., Inamura, H., & Ishikura, T. (2008). Low-Cost Carriers in Asia: Deregulation, Regional Liberalization and Secondary Airports. Research in Transportation.
Alamsyah, S., & Munthe, A. (2018). "The impact of organizational restructuring on public trust: A study of BUMN in the energy sector." Jurnal Administrasi Publik, 8(1), 45-60.
Balmer, J. M. T. (2011). "Corporate brand management imperatives: Custodianship, credibility, and calibration." Journal of Brand Management, 18(1), 3-10.
Bresciani, S., & Eppler, M. J. (2010). "Branding and brand management: The role of brand identity in strategic brand management." Journal of Brand Management, 17(7), 474-487.
Chi-Lok, A. Y., & Zhang, A. (2009). Effects of competition and policy changes on Chinese airport productivity: An empirical investigation.
Figueiredo, T., & Castro, R. (2019). Passengers perceptions of airport branding strategies: The case of Tom Jobim International Airport–RIOgaleão, Brazil. Journal of Air Transport Management.
Forsyth, P., Niemeier, H. M., & Wolf, H. (2016). Airport alliances and multi-airport companies: implications for airport competition.
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Gudmundsson, S. V., Merkert, R., & Redondi, R. (2020). Cost structure effects of horizontal airline mergers and acquisitions.
Gupta, R. (2015). Issues in Airport Infrastructure Development under Public-Private Partnership. International Journal of Business and Management.
Harris, L. C., & de Chernatony, L. (2001). "Corporate branding and brand architecture: The importance of the brand hierarchy." Brand Management, 8(1), 32-39.
Kapferer, J. N. (2012). "The new strategic brand management: Creating and sustaining brand equity long term." Kogan Page Publishers.
Kapferer, J. N. (2012). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.
Keller, K. L. (2001). "Building customer-based brand equity." Marketing Management, 10(2), 14-19.
Khosrowpour, M. (2021). "Post-merger branding strategies and their impact on customer satisfaction." International Journal of Marketing Studies, 13(1), 47-55.
Li, L., et al. (2020). "The impact of merger on customer loyalty: The case of Marriott and Starwood." Journal of Hospitality & Tourism Research, 44(7), 1041-1061.
Matzler, K., et al. (2020). "Creating value through brand management in post-merger scenarios." Journal of Business Strategy, 41(2), 3-11.
Mustika, R., et al. (2019). "The role of corporate identity in post-merger rebranding strategies." Journal of Indonesian Business Studies, 15(2), 99-112.
O'Connell, J. F., & Williams, J. (2017). "The impact of mergers on airline passenger traffic: An analysis of the American Airlines and US Airways merger." Transportation Research Part E: Logistics and Transportation Review, 101, 114-128.
Pappu, R., & Quester, P. G. (2016). "The impact of brand equity on brand performance: A study of the retail sector." Journal of Retailing and Consumer Services, 30, 102-109.
Perämäki, H. (2023). Motives and consequences of mergers and acquisitions in the airline industry.
Rachmawati, S., et al. (2020). "Challenges in integrating BUMN into a holding group: A case study in Indonesia." Jurnal Ekonomi dan Bisnis Indonesia, 25(2), 110-125.
Sharma, R. (2022). "Maslow's hierarchy and branding in post-merger companies." Journal of Consumer Behavior Studies, 16(4), 55-70.
Shiqi, C. (2024). Examining Airlines Merger Control in the Post-pandemic Context: The Case of Korean-Asiana Airlines Merger. US-China Law Review.
Widjaja, P. (2020). "Pengaruh Rebranding terhadap Kinerja Perusahaan Pasca Merger." Jurnal Ekonomi dan Bisnis Indonesia, 25(1), 98-113.
Zhang, A., Hanaoka, S., Inamura, H., & Ishikura, T. (2008). Low-Cost Carriers in Asia: Deregulation, Regional Liberalization and Secondary Airports. Research in Transportation.