Vol. 7 No. 5 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development

Aligning Vocational Training Systems with the Gig Economy and Digital Job Markets Through Training Needs Analysis (TNA): Case Study of BBPVP Bandung

##plugins.themes.academic_pro.article.sidebar##

Download
PDF
Statistic

Downloads

Download data is not yet available.

##plugins.themes.academic_pro.article.main##

Fery Muhamad Nugraha
Master of Business Administration, School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia
Muhammad Yorga Permana
Master of Business Administration, School of Business and Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia

Published

Jun 18, 2025

DOI

https://doi.org/10.38035/rrj.v7i5.1649

Abstract

The transformation of Indonesia’s labor market, driven by the rise of the digital economy and gig-based work, requires a responsive vocational training system that equips graduates with relevant and future-ready competencies. BBPVP Bandung, as a public vocational training center, faces challenges in aligning its traditional programs with the demands of flexible, platform-based employment. This study explores how Training Needs Analysis (TNA) can be used as a strategic tool to identify job market trends, develop competency frameworks, and guide program delivery to bridge this gap. Through a qualitative research approach, the study gathered insights from industry professionals, gig & digital talents, and institutional leaders via interviews and focus group discussions. Using the Gioia method for analysis, the findings were synthesized into key strategic themes that address emerging job trends, the types of competencies required, and effective training delivery models for the digital era. The study concludes that BBPVP Bandung should prioritize developing talent in three key digital roles: Digital Marketing Specialists, Social Media Specialists, and Graphic Designers. An integrated competency model combining technical, soft, and entrepreneurial competencies was formulated to ensure holistic graduate preparedness. Furthermore, an End-to-End Gig-Oriented Vocational Delivery System is proposed, encompassing early industry collaboration, modular and micro-credential learning, and post-graduation mentoring and support. Embedding TNA as a continuous planning mechanism will enable BBPVP Bandung to sustain relevance, strengthen graduate employability, and contribute to broader vocational education transformation in Indonesia.

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak Cipta :

Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:

  1. Hak cipta pada setiap artikel adalah milik penulis.
  2. Penulis mengakui bahwa Ranah Research : Journal of Multidisciplinary Research and Development berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
  3. Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Ranah Research.
How to Cite
Nugraha, F. M. and Permana, M. Y. (2025) “Aligning Vocational Training Systems with the Gig Economy and Digital Job Markets Through Training Needs Analysis (TNA): Case Study of BBPVP Bandung”, Ranah Research : Journal of Multidisciplinary Research and Development, 7(5), pp. 3443-3455. doi: 10.38035/rrj.v7i5.1649.

References

Anderson, L. W., & Krathwohl, D. R. (2001). A taxonomy for learning, teaching, and assessing: A revision of Bloom's taxonomy of educational objectives. Longman.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage Publications.
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2012). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational Research Methods, 16(1), 15-31.
Goldstein, I. L., & Ford, J. K. (2002). Training in organizations: Needs assessment, development, and evaluation (4th ed.). Wadsworth.
Google, Temasek, & Bain & Company. (2020). e-Conomy SEA 2020: Resilient and racing ahead.
Kalleberg, A. L. (2011). Good jobs, bad jobs: The rise of polarized and precarious employment systems in the United States, 1970s-2000s. Russell Sage Foundation.
Kalleberg, A. L., & Dunn, M. (2016). Good jobs, bad jobs in the gig economy. Perspectives on Work, 20(1), 10-15.
Kementerian Ketenagakerjaan RI. (2023). Laporan Ketenagakerjaan Indonesia: Tantangan dan Peluang di Era Digital. Jakarta: Kementerian Ketenagakerjaan RI.
Kenney, M., & Zysman, J. (2016). The rise of the platform economy. Issues in Science and Technology, 32(3), 61–69. National Academy of Sciences.
Kvale, S., & Brinkmann, S. (2015). Interviews: Learning the craft of qualitative research interviewing (3rd ed.). Sage Publications.
McClelland, D. C. (1973). Testing for competence rather than for intelligence. American Psychologist, 28(1), 1–14.
McKinsey Global Institute. (2019). Independent work: Choice, necessity, and the gig economy. McKinsey & Company.
Spady, W. G. (1994). Outcome-based education: Critical issues and answers. American Association of School Administrators.
Spencer, L. M., & Spencer, S. M. (1993). Competence at work: Models for superior performance. John Wiley & Sons.
Statista. (2023). Growth in job postings on freelancer platforms in Indonesia from 2019 to 2023.
UNESCO. (2016). Technical and vocational education and training (TVET) policy review: Indonesia. UNESCO Publishing.
Upwork. (2025). Upwork unveils 2025's most in-demand skills. Upwork Investor Relations.
https://investors.upwork.com/news-releases/news-release-details/upwork-unveils-2025s-most-demand-skills
World Bank. (2021). The Gig Economy Skills Framework. World Bank Publications.
World Economic Forum. (2020). The future of jobs report. World Economic Forum.
World Economic Forum. (2023). The future of jobs report. World Economic Forum.
Wright, P. M., & Geroy, G. D. (2001). Changing the mindset: The training myth and the need for world-class performance. International Journal of Human Resource Management, 12(4), 586-600.