Human Resource Management Strategies to Improve Freelancer Performance In Online Media Companies
##plugins.themes.academic_pro.article.main##
Published
Jun 18, 2025
Abstract
The growth of the GIG economy has changed the employment landscape globally, including in Indonesia. PT Ayo Media Network is one of the online media companies that relies on freelancers such as reporters, editors, and content writers. However, the performance of freelancers in this company is considered low and inconsistent. This study aims to analyze the main causes of the low performance of freelancers and devise effective human resource management (HRM) strategies to improve their performance. Using a qualitative approach, data was collected through in-depth interviews and Focus Group Discussions (FGDs) with freelancers and company management. The results showed that low financial motivation and perception of unclear roles were the main causes of freelancers' performance decline. Meanwhile, ability and situational factors also influence indirectly. This study recommends HRM strategies based on the MARS model (Motivation, Ability, Role Perception, Situational Factor) to improve freelancers' performance through improving the incentive system, training journalistic skills, clear work communication, and strengthening quality content on media platforms.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak Cipta :
Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:
- Hak cipta pada setiap artikel adalah milik penulis.
- Penulis mengakui bahwa Ranah Research : Journal of Multidisciplinary Research and Development berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
- Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Ranah Research.
References
Behl, A., Rajagopal, K., Sheorey, P., Mahendra, A. (2021). Barriers to entry of gig workers in the gig platforms: exploring the dark side of the gig economy. Aslib Journal of Information Management, © Emerald Publishing Limited 2050-3806. DOI 10.1108/AJIM-08-2021-0235
Butschek, S., Amor, RG., Kampkotter, P., Sliwka, D. (2022). Motivating gig workers –evidence from a field experiment. Labour Economics Journal. 75 (2022) 102105. https://doi.org/10.1016/j.labeco.2021.102105
Butschek, S., González Amor, R., Kampkötter, P., & Sliwka, D. (2022). Motivating gig workers – evidence from a field experiment. Labour Economics, 75(November 2021), 102105. https://doi.org/10.1016/j.labeco.2021.102105
Charmaz, K. (2014). Constructing grounded theory (2nd ed.). SAGE Publications.
Creswell, John W. (2017). Research Design; Qualitative, Quantitative, and Mixed. Methods Approaches. Thousand Oaks, CA: SAGE Publications.
Cross, D., & Swart, J. (2021). The (ir)relevance of human resource management in independent work: Challenging assumptions. Human Resource Management Journal. DOI: 10.1111/1748-8583.12389
Dessler, G. (2019). Human resource management (15th ed.). Pearson Education South Asia Pte Limited.
Generate and Evaluate Freelance Work. Journalism Studies. VOL. 23, NO. 10, 1141–1159. www.tandfonline.com/journals/rjos20. DOI: 10.1080/1461670X.2022.2073257
Groenendaal, SME., Freese, C., Poell, RF., Kooij, DTAM. (2021). Inclusive human resource management in freelancers' employment relationships: The
McKeown, T., & Pichault, F. (2021). Independent professionals as talent: Evidence from individual views of working as a contractor. Human Resource Management, 60(2), 313–328. https://doi.org/10.1002/hrm.22045
McKeown, T., Pichault's, F,. (2020). Independent professionals as talent: Evidence from individual views of working as a contractor. Human Resource Management Journal. 2020;1–16. DOI: 10.1002/hrm.22045
McShane, S. L., & Glinow, M. A Von. (2018). Organizational Behavior: Emerging Knowledge. Global Reality (8th ed.). New York, NY: McGraw-Hill.
Meijerink, J, & Keegan, A,. (2018). Conceptualizing human resource management in the gig economy Toward a platform ecosystem perspective. 12 February 2019. Journal of Managerial Psychology Vol. 34 No. 4, 2019. DOI 10.1108/JMP-07-2018-0277
Mudholkar, B, & Gaikwad, P. (2024). Gig is Big in Indian Industry: Concept and Overview. International Journal of Advanced Research in Science, Communication and Technology. https://doi.org/10.48175/ijarsct-18422
Norbäck, M. (2022). Maintaining a Freelance Career: How Journalists Generate and Evaluate Freelance Work. Journalism Studies, 23(10), 1141–1159. https://doi.org/10.1080/1461670X.2022.2073257
Norbäck, M. (2022). Maintaining a Freelance Career: How Journalists role of organizational needs and freelancers' psychological contracts. Human Resource Management Journal. 2023;33:224–240. DOI: 10.1111/1748-8583.12432
Saldaña, J. (2013). The coding manual for qualitative researchers (2nd ed.). SAGE Publications.