The Influence of Entrepreneurial Orientation, Product Innovation, and Strategic Managerial Capabilities on Business Sustainability
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Published
Oct 31, 2025
Abstract
The purpose of this study is to develop hypotheses related to factors that influence business sustainability, especially in MSMEs in Indonesia. The writing technique used in this literature review study is Comparative Analysis. The data collection technique is to use literature studies or review previous relevant articles. The data used in this descriptive qualitative approach came from previous studies relevant to this research and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, and digital reference books. The results of the literature review with MSME actors in Indonesia as the object are as follows: 1) Entrepreneurial orientation affects business sustainability, 2) Product innovation affects business sustainability, and 3) Strategic managerial capabilities affect business sustainability. This study contributes to the understanding of factors that influence the sustainability of MSME businesses in Indonesia, with a focus on factors such as entrepreneurial orientation, product innovation, and strategic managerial capabilities. This study adds new insights into other factors that influence entrepreneurial orientation, product innovation, and strategic managerial capabilities, especially in MSMEs in Indonesia. Thus, it can be used as a reference in future literature.
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How to Cite
Sulistyowati, A. (2025) “The Influence of Entrepreneurial Orientation, Product Innovation, and Strategic Managerial Capabilities on Business Sustainability”, Ranah Research : Journal of Multidisciplinary Research and Development, 8(1), pp. 459-470. doi: 10.38035/rrj.v8i1.1908.
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Azhari, A., Kamaruddin, K., & Simahatie, M. (2024). Strategi penciptaan lapangan kerja pada sektor umkm di indonesia. Ekonomika: Jurnal Ekonomi Dan Pembangunan, 16(1), 19–25. https://doi.org/10.51179/eko.v16i1.2655
Begum, S., Xia, E., Ali, F., Awan, U., & Ashfaq, M. (2022). Achieving green product and process innovation through green leadership and creative engagement in manufacturing. Journal of Manufacturing Technology Management, 33(4), 656–674.
Bhattacharya, C. B., Sen, S., Edinger-Schons, L. M., & Neureiter, M. (2023). Corporate purpose and employee sustainability behaviors. Journal of Business Ethics, 183(4), 963–981.
Ekasari, L. D., & Sularsih, H. (2023). Pengaruh model bisnis, inovasi produk dan literasi keuangan terhadap kelangsungan usaha kecil menengah menuju UKM Bangkit dari Pandemi Covid-19. Jurnal Paradigma Ekonomika, 18(1), 17–26.
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Fajarratih, M., Sulistyowati, A., & Hadita, H. (2023). Effect of Work Environment and Work Discipline on Employee Performace at Perumda Tirta Patriot in North Bekasi. Dinasti International Journal of Education Management and Social Science, 4(4), 105–116. https://doi.org/10.32924/jscd.v4i2.75
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Fauziah, A., Viola, A., Ardianti, A. R., Maulida, F., & Daeli, E. G. (2024). Peran UMKM terhadap Stabilitas Ekonomi Indonesia. Jurnal Riset Akuntansi, 2(4), 83–92. https://doi.org/10.54066/jura-itb.v2i4.2593
Ferlie, E., & Ongaro, E. (2022). Strategic management in public services organizations: Concepts, schools and contemporary issues. Routledge.
Fikamalina, A. D. I., Puspitayani, D. F., Shella, D. E. M., Nugroho, R. H., & Ikaningtyas, M. (2024). Strategi Pemasaran dan Inovasi Produk dalam Keberlanjutan Bisnis: Studi Kasus UMKM di Masa Pandemi. ManBiz: Journal of Management and Business, 3(1), 249–264.
George, G., & Schillebeeckx, S. J. D. (2022). Digital transformation, sustainability, and purpose in the multinational enterprise. Journal of World Business, 57(3), 101326.
Hadita, H., & Navanti, D. (2024). The Influence of Product Variation and Product Quality on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable in Hand-drawn Batik. Dinasti International Journal of Economics, Finance and Accounting (DIJEFA), 5(3), 1145–1159. https://doi.org/10.58777/mbs.v1i1.153
Hamka, H., Marjuni, S., & Chahyono, C. (2021). Pengaruh Kreativitas Dan Inovasi Terhadap Keberlangsungan Usaha Melalui Pelaku Usaha Industri Pengolahan Makanan Dan Minuman Di Kabupaten Maros. Indonesian Journal of Business and Management, 4(1), 1–6.
Hapsari, Y., Suhud, U., & Mukhtar, S. (2021). Influence of Service Quality, Innovation, Price, Promotion on Customer Satisfaction and Customer Loyalty. Accounting & Finance/Oblik i Finansi, 93.
Harianto, E., & Soenardi, E. (2022). Creating New Strategy For Business Sustainability Through Business Model Canvas (Bmc) Evaluation in Paper Manufacturing.
Hendrajaya, H., Samtono, S., Guritno, B., Listyorini, H., Yuliamir, H., & Sukrisno, S. (2022). Peningkatan Kinerja Pengembangan Produk Berkelanjutan Berbasis Budaya Organisasi Lingkungan Dan Kapasitas Daya Serap Keberlanjutan. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 1039–1050.
Hidayat, V. S., Agustina, L., Tjun, L. T., Lingga, I. S., Carolina, Y., SeTin, S., Marpaung, E. I., & Susilawati, C. D. K. (2024). Accounting Digitalization Innovation for MSME Success: Financial Statement Preparation Training. Jurnal Pengabdian Pada Masyarakat, 9(4), 908–914.
Höglund, L., Mårtensson, M., & Thomson, K. (2021). Strategic management, management control practices and public value creation: the strategic triangle in the Swedish public sector. Accounting, Auditing & Accountability Journal, 34(7), 1608–1634.
Kartika Rahmawati, N., Muktiyanto, A., & Christya Rahayu, H. (2025). Pengaruh Transformasi Digital Dalam Peningkatan Pendapatan UMKM Perempuan di Jabodetabek. Journal of Accounting and Finance Management, 6(1), 70–87. https://doi.org/10.38035/jafm.v6i1.1584
Kurdi, M., & Firmansyah, I. D. (2020). Strategi Peningkatan Daya Saing UMKM Di Kabupaten Sumenep Melalui E-COMMERCE. Jurnal Sains Sosio Humaniora, 4(2), 569–575. https://doi.org/10.22437/jssh.v4i2.11003
Law, C. C. H., Zhang, Y., & Gow, J. (2022). Airline service quality, customer satisfaction, and repurchase Intention: Laotian air passengers’ perspective. Case Studies on Transport Policy, 10(2), 741–750.
Lee, H. (2023). Drivers of green supply chain integration and green product innovation: a motivation-opportunity-ability framework and a dynamic capabilities perspective. Journal of Manufacturing Technology Management, 34(3), 476–495.
Malarvizhi, S., & Vijayarani, S. (2024). Effect of discretionary work effort on organisational sustainability through employee engagement - perspective of Z Gen. International Journal of Business and Systems Research, 18(2), 129–144. https://doi.org/10.1504/ijbsr.2024.137066
Mas’ud, A., Asni, N., & Ramasari, A. P. (2025). Pengaruh Strategi Bisnis, Kemampuan Manajerial, Dan Pengetahuan Akuntansi Terhadap Kinerja Usaha Mikro Di Kota Kendari. Jurnal Akuntansi Dan Keuangan, 10(1), 164–175. https://doi.org/10.33772/jakuho.v10i1.244
Noor, Lady, & Ahmadi, M. A. (2025). Pengaruh Digitalisasi, Literasi Keuangan, dan Dukungan Teknologi terhadap Kinerja Keuangan UMKM di Kabupaten Karanganyar. Pusat Publikasi Ilmu Manajemen, 3(1).
Noviani, L. (2020). Pengaruh Inovasi Produk, Kreativitas Produk, dan Kualitas Produk terhadap Keunggulan Bersaing (Studi Kasus pada Kerajinan Tikar Eceng Gondok ”Liar”). Jurnal Manajemen Danbisnis (Jumanis), 2(1), 2076–2086. http://ejournal.lppm-unbaja.ac.id/index.php/jmb/article/view/982
Nurbaya, S. (2020). Manajemen Sumberdaya Manusia di Era Revolusi Industri 4.0. Nas Media Pustaka. https://doi.org/6236714606
Octavia, A., Dahmiri, D., Wijaya, P., & Sriayudha, Y. (2020). The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah, 8(4), 397–404. https://doi.org/10.22437/ppd.v8i4.10702
Pitoyo, B. S., & Sulistyowati, A. (2024). Determinants of Employee Performance at the Bekasi Jaya. Jurnal Ilmiah Manajemen Ubhara, 6(1).
Pramandita, W., Umar, D., Martadisastra, D. S., & Takaya, R. (2021). The Influence of Authentic Leadership and Strategic Management Skills on Organization Performance Mediated by Knowledge Management at TNI Academy. Business and Entrepreneurial Review, 21(1), 61–80.
Prayetno, S., & Ali, H. (2020). Entrepreneurial supply chain management competence: Predictors of work motivation advocate. International Journal of Supply Chain Management, 9(3), 444–454.
Qiu, L., Jie, X., Wang, Y., & Zhao, M. (2020). Green product innovation, green dynamic capability, and competitive advantage: Evidence from Chinese manufacturing enterprises. Corporate Social Responsibility and Environmental Management, 27(1), 146–165.
Rusyida, W. Y. (2023). Pengaruh Kemampuan Manajerial, Literasi Keuangan, dan Mitigasi Risiko Terhadap Keberlangsungan Usaha UMKM. Wawasan: Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 1(1), 1–19.
Saputra, F., & Sumantyo, F. D. S. (2022). The Role of Marketing Management in Information Industry: Corporate Image , Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). Jornal of Applied Management and Business, 3(2), 46–54. https://doi.org/10.37802/jamb.v3i2.267
Shiratina, A., Ramli, Y., Wardhani, N. K., & Limakrisna, N. (2020). MODEL OF ENTREPRENEURIAL MARKETING ON WOMENPRENEUR. Dinasti International Journal of Education Management And Social Science, 1(4), 510–524. https://doi.org/10.31933/DIJEMSS
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