Kasus Deepfake Tren AI Oleh Penggemar Timnas Indonesia dalam Perspektif Kantian
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Published
Oct 21, 2026
Abstract
The use of generative artificial intelligence has expanded into the fields of public communication and fan culture. One recent phenomenon in Indonesia is the spread of AI-generated visual manipulations depicting fans posing intimately with Indonesian national team players without their consent. This study aims to address a gap in the literature by combining a mapping of global trends in deepfake ethics through a Systematic Literature Review and a local case analysis through the lens of Immanuel Kant’s moral philosophy. Using the PRISMA guidelines and VOSviewer mapping, 56 articles published between 2022 and 2026 from the Scopus database were extracted to identify research gaps. The bibliometric findings show that “Public Figure” and “Privacy Erosion” are the main clusters in the global discourse. The synthesis of the literature review findings and the Indonesian national team case indicates that visual manipulation without consent is not merely a violation of privacy, but also a failure to apply Good Will and a violation of the Kantian Categorical Imperative, in which public figures are reduced to means of satisfying hedonic expectations rather than being respected as persons with dignity. This study recommends transforming Indonesia’s partial ethical regulations into an umbrella act.
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