The Influence of Instagram @Xlaxiata_Iot Social Media Content Messages on Public Knowledge Regarding Ai/Iot (Case Study Xl Axiata – X Camp)
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Published
May 24, 2024
Abstract
This research aims to determine the influence and magnitude of Instagram Social Media Content Messages @xlaxiata_iot influence Public Knowledge regarding AI/IoT (XL Axiata Case Study – X Camp). This research was carried out on Instagram social media @xlaxiata_iot. The research method used is quantitative and simple regression analysis. The population and sample for this research are 100 followers of Instagram social media @xlaxiata_iot. This research shows that the influence of the Instagram Social Media Content Message @xlaxiata_Iot on Community Knowledge related to AI/IoT (XL Axiata Case Study – X Camp) is positive. So, if there is an increase in the factors that determine Instagram media content messages @xlaxiata_Iot, it will directly have an impact on increasing public knowledge. Likewise, if Instagram @xlaxiata_Iot media content messages decrease, then public knowledge will decrease. The magnitude of the influence exerted by the Instagram Social Media Content Message @xlaxiata_Iot on Public Knowledge regarding Ai/Iot (Case Study XL Axiata – 36%. So, it can be concluded that this research shows that there is a contribution of Instagram media content in influencing public knowledge of AI/IoT by 36%. Meanwhile, the remaining 64% is influenced by other factors.
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How to Cite
Lubis, J. A. (2024) “The Influence of Instagram @Xlaxiata_Iot Social Media Content Messages on Public Knowledge Regarding Ai/Iot (Case Study Xl Axiata – X Camp)”, Ranah Research : Journal of Multidisciplinary Research and Development, 6(4), pp. 639-647. doi: 10.38035/rrj.v6i4.861.
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Azwar. (2015). Reliability and validity. Yogyakarta: Student Library.
Learned. (2017).Introduction to Mass Communication. Jakarta: Erlangga.
Benito, M. R.-R. (2023). Branded Content and Entertainment in Advertising. In Branded Content and Entertainment in Advertising. Routledge. https://doi.org/10.4324/9781003310686
Chaffey, D., & Smith. (2017). Digital Marketing Excellence. New York: Routledge.
Churnia, E., & Neviyarni, N. (2021). Individual Differences in Learning and Remembering. Journal of Counseling, Education and Society, 2(1), 1. https://doi.org/10.29210/08jces72400
He did. (2021).Becoming a Content Creator in the Digital Era. Yogyakarta: DIVA Press.
Ghazali, I. (2021).Multivariate Analysis Application with SPSS Program. Semarang: Diponegoro University Publishing Agency.
Hadi, I. P. (2021).Mass Communication textbook. Pasuruan: Qiara Media. https://repo-dosen.ulm.ac.id/bitstream/handle/123456789/17579/Textbook of Business Communication (ABKA 3208- 2 SKS).pdf?sequence=1
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KBBI. (2019).Indonesia Dictionary. Jakarta: Balai Pustaka.
Mimas. (2018). Pragmatic Analysis of the Minutes of Investigation of Murder Cases in Surabaya.Urban Language Journal, 3(2).
Mohammad, S. M. (2020). Artificial Intelligence in Information Technology. SSRN Electronic Journal, 7(6), 168–175. https://doi.org/10.2139/ssrn.3625444
Nawawi, Ngadi, & Triyono. (2020). Map of Indonesian Society's Readiness to Face the Challenges of the Development of Artificial Intelligence.LIPI Scientific Report. https://doi.org/10.13140/RG.2.2.33474.45763
Nurdin, N., Restiti, D., & Amalia, R. (2021). The Influence of Social Media on Knowledge of the Indonesian Standard Quick Response Code (Qris).Sharia Communication Journal2, 3(2).
Nurudin. (2015).Introduction to Mass Communication. Jakarta: Raja Grafindo Persada.
Prihati, D. R., Wirawati, M. K., & Supriyanti, E. (2020). Analysis of Community Knowledge and Behavior in Baru Kotawaringin Barat Subdistrict Regarding Covid-19.Malahayati Nursing Journal, 2(4), 780–790. https://doi.org/10.33024/manuju.v2i4.3073
Rakhmat, J. (2012).Communication Research Methods: Complete with Examples of Statistical Analysis. PT Teen Rosdakarya.
Rathi D.S., R. S. K. (2019). Knowledge of Artificial Intelligence and Related Fields Among Engineering Students. The International Journal of Engineering and Science (IJES), 8(2), 3–10. https://doi.org/10.9790/1813-0802010310
Sadiku. (2019). Social networking. Information Security Management Handbook, Sixth Edition, Volume 6, 3(3), 73–78. https://doi.org/10.12968/chca.2010.7.3.46644
Salsabila, T. A., & Wibawa, A. P. (2023). The Role and Use of Social Media in the Era of Society 5. 0. Journal of Engineering Innovation and Technology Education, 2(9), 416–421. https://doi.org/10.17977/um068v1i92022p416-421
Santoso, T. (2020).Social Media Analysis using AI/IOT. Jakarta: Prima Agus Teknik Foundation.
Subaveerapandiyan, A., Sunanthini, C., & Amees, M. (2023). A study on the knowledge and perception of artificial intelligence. IFLA Journal, 49(3), 503–513. https://doi.org/10.1177/03400352231180230
Sugiyono. (2013). Quantitative, Qualitative and R&D Research Methods`. Bandung: ALFABETA.
Sugiyono. (2020). Quantitative, Qualitative, and R&D Research Methods. Alphabet.
Supranto. (2016).STATISTICS: Theory & Applications (8th ed.). Erlangga.
Surya, L. (2022). Artificial Intelligence in Public Transport. 6(8), 176–177. https://doi.org/10.37539/vt197.2022.74.57.020
Sutrisno, A. P., & Mayangsari, I. D. (2021). The Influence of Using Instagram @Humasbdg Social Media on Fulfilling Followers' Information Needs.Jurnal Common, 5(2).
Telkomuniversity.ac.id. (2023). IoT Academy “X-Camp XL Axiata”: Real learning directly in the industry. https://bte-jkt.telkomuniversity.ac.id/iot-academy-x-camp-xl-axiata/
Jonathan, A. (2023). What is the level of public trust in AI/IoT? Goodstats.Com.
Yuanda, T. R. (2008). Public Understanding of Science and Technology Communication.Journal of Sociotechnology, 7(15).