Hubungan antara Entrepreneurial Orientation dan Creative Self-Efficacy dengan Keunggulan Bersaing pada Content Creator Shopee Affiliate di Bintang Agency Mediatama
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Published
Aug 1, 2025
Abstract
This study explores the relationship between Entrepreneurial Orientation (EO) and Creative Self-Efficacy (CSE) with competitive advantage among content creators participating in the Shopee Affiliate program at Bintang Agency Mediatama. Utilizing a quantitative approach, the research involved 342 respondents and applied multiple linear regression for analysis. The results revealed a significant relationship between EO and CSE with competitive advantage, accounting for 27.1% of the variance. Individually, CSE demonstrated a stronger contribution than EO. These findings emphasize the psychological role of creative self-efficacy in fostering entrepreneurial behavior that supports a strong competitive position. Thus, eìnhancing both EO and CSE is essential to strengthen the creator’s competitiveness in an evolving digital landscape.
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How to Cite
Cholid, A. J. and Nuradina, K. (2025) “Hubungan antara Entrepreneurial Orientation dan Creative Self-Efficacy dengan Keunggulan Bersaing pada Content Creator Shopee Affiliate di Bintang Agency Mediatama”, Ranah Research : Journal of Multidisciplinary Research and Development, 7(6), pp. 4008-4023. doi: 10.38035/rrj.v7i6.1781.
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Sanjaya, W. (2015). Penelitian pendidikan: Jenis, metode, dan prosedur. Jakarta: Kencana.
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Tierney, P., & Farmer, S. M. (2002). Creative self-efficacy: Its potential antecedents and relationship to creative performance. Academy of Management Journal. https://doi.org/10.5465/3069429
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Arikunto, S. (2010). Prosedur penelitian: Suatu pendekatan praktik (Revisi ed.). Jakarta: Rineka Cipta.
Bain & Company, Google, & Temasek. (2024). e-Conomy SEA 2024: Toward a sustainable digital economy. https://economysea.withgoogle.com/
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W. H. Freeman and Company.
Bolton, D. L., & Lane, M. D. (2012). Individual entrepreneurial orientation: Development of a measurement instrument. Education + Training, 54(2/3), 219–233. https://doi.org/10.1108/00400911211210314
Candra, Y. (2022). Efikasi diri kreatif dan produktivitas kerja karyawan generasi Z di perusahaan digital. Jurnal Psikologi Terapan, 10(2), 85–94.
Carmeli, A., Meitar, R., & Weisberg, J. (2006). Self-leadership skills and innovative behavior at work. International Journal of Manpower, 27(1), 75–90. https://doi.org/10.1108/01437720610652853
Choi, J. N. (2004). Individual and contextual predictors of creative performance: The mediating role of psychological processes. Creativity Research Journal, 16(2–3), 187–199.
Dumas, D., & Dunbar, K. (2020). Understanding creativity through creative self-efficacy: A review and research agenda. Creativity Research Journal, 32(1), 1–12. https://doi.org/10.1080/10400419.2020.1712161
Djaelani, B. P. P., & Akbar, R. F. (2025). Pengaruh social comparison dan perfectionism terhadap body image pada beauty content creator di komunitas kecantikan @beautychannel.id. Ranah Research: Journal of Multidisciplinary Research and Development, 7(3), 1535–1549.
Febriyanti, D., Ekanesia, P., Aryanti, A. N., & Hamdani, D. (2023). Memilih karier sebagai akuntan publik: Motivasi dan pengambilan keputusan oleh mahasiswa. Kinerja: Jurnal Ekonomi dan Manajemen, 20(2), 295–308.
Fikri, A. (2022). The organizational culture of non-franchise local coffee shop as a form of social entrepreneurship for millennials. Journal of Business and Management Inaba, 1(2), 97–111.
Fikri, A., & Nuradina, K. (2023). Identification of student learning style preference profiles in hybrid learning settings: An essential consideration for developing learning strategies. Weist Science Interdisciplinary Studies, 1(09), 731–742.
Fitriani, R. (2021). Entrepreneurial orientation pada generasi milenial pelaku usaha digital [Skripsi, Universitas Negeri Jakarta].
Ghozali, I. (2016). Aplikasi analisis multivariate dengan program IBM SPSS 23 (Edisi ke-8). Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
Hamid, A., Sugiyono, & Yuliani, N. (2019). Metodologi penelitian dan aplikasi SPSS dalam analisis data. Jakarta: Bumi Aksara.
Hoppe, F., Chang, W., Baijal, A., Chadna, S., & Hoong, F. W. (2024, November 5). e-Conomy SEA 2024: Profits on the rise, harnessing SEA’s advantage. Bain & Company. https://www.bain.com/insights/e-conomy-sea-2024/
Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1–55. https://doi.org/10.1080/10705519909540118
Indrawati, S., Harahap, R., & Santoso, A. (2024). Creative self-efficacy dan intensi berwirausaha pada mahasiswa. Jurnal Psikologi Indonesia, 20(1), 45–58.
Jong, J. P. J. de. (2006). Individual innovation: The connection between leadership and employees’ innovative work behavior. Technovation, 26(5–6), 729–738.
Kaplan, R. S., & Scuizzo, D. P. (2005). Balanced scorecard for marketing. Harvard Business Review, 83(5), 20–30.
Karwowski, M., Lebuda, I., & Wiśniewska, E. (2018). Measuring creative self-efficacy and creative personal identity. International Journal of Creativity and Problem Solving, 28(1), 45–57.
Karwowski, M., Lebuda, I., & Wiśniewska, E. (2019). Creative self-efficacy: A theoretical and empirical review. Current Psychology, 38(4), 813–823.
Karwowski, M., Lebuda, I., & Wiśniewska, E. (2019). Measuring creative self-efficacy and creative personal identity. Current Psychology, 38(4), 813–823. https://doi.org/10.1007/s12144-017-9633-3
Katadata Insight Center & Kredivo. (2022, 30 Juni). Perilaku konsumen e-commerce Indonesia 2022. Katadata. https://katadata.co.id/perilaku-ecommerce-2022
Koufteros, X., Babbar, S., & Kaighobadi, M. (2009). A paradigm for examining second-order factor models employing structural equation modeling. Decision Sciences, 40(4), 813–840. https://doi.org/10.1111/j.1540-5915.2009.00249.x
Kraus, S., Palmer, C., Kailer, N., Kallinger, F. L., & Spitzer, J. (2019). Digital entrepreneurship: A research agenda on new business models for the twenty-first century. International Journal of Entrepreneurial Behavior & Research, 25(2), 353–375.
Lane, M. D., Bolton, D. L., & Gardiner, C. (2012). Developing entrepreneurial orientation: The impact of education and experience. Journal of Entrepreneurship Education, 15, 1–12.
Lee, E., & Kemple, M. (2014). Creative self-efficacy and employee innovation. Journal of Organizational Behavior, 35(4), 482–497.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review. https://doi.org/10.5465/amr.1996.9602161568
Mathisen, G. E. (2011). The relationship between creative personality and creative self-efficacy. Creativity Research Journal, 23(3), 234–242.
Neuman, W. L. (2014). Social research methods: Qualitative and quantitative approaches (Edisi ke-7). Pearson.
Novitasari, S. (2021). Statistika untuk penelitian sosial dan bisnis. Yogyakarta: Deepublish.
Rifai, A., & Yuliarmi, N. N. (2020). Pengaruh orientasi kewirausahaan terhadap keunggulan bersaing UMKM di Bali. Jurnal Manajemen dan Kewirausahaan Indonesia.
Samuel, H. (2017). Orientasi kewirausahaan dan pengaruhnya terhadap keunggulan bersaing UMKM. Jurnal Ekonomi dan Kewirausahaan.
Sanjaya, W. (2015). Penelitian pendidikan: Jenis, metode, dan prosedur. Jakarta: Kencana.
Sastri, P. D. (2013). Kecerdasan emosional pada pemusik: Studi kasus pada tiga individu yang mengikuti aktivitas bermusik sejak dini di Jurusan Pendidikan Seni Musik UPI [Disertasi Doktor, Universitas Pendidikan Indonesia].
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). Chichester: Wiley.
Setiawan, R., & Nuryadin, M. (2021). Peran self-efficacy dan kreativitas terhadap inovasi individu di lingkungan digital startup. Jurnal Manajemen Inovasi, 5(1), 23–35.
Sigalas, C., Peppka Economou, V., & Georgopoulos, N. (2013). Developing a measure of competitive advantage. Journal of Strategy and Management. https://doi.org/10.1108/JSMA-03-2013-0015
Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.
Tierney, P., & Farmer, S. M. (2002). Creative self-efficacy: Its potential antecedents and relationship to creative performance. Academy of Management Journal. https://doi.org/10.5465/3069429
Tierney, P., & Farmer, S. M. (2011). Creative self-efficacy development and creative performance over time. Journal of Applied Psychology, 96(2), 277–293. https://doi.org/10.1037/a0020952
We Are Social & Meltwater. (2024). Digital: Indonesia. https://datareportal.com/reports/digital-2024-indonesia